CAREER UNO LOGO DESIGN
I had the pleasure of working on the brand identity for Career Uno, a company focused on helping individuals achieve their career goals.
As an art director, I offered creative direction, feedback, and analysis throughout the entire design process.
Brand Messaging and Visuals
When presented with keywords and visuals representing the brand’s core values (target/achievement, Uno-one/opportunity, growth, happiness), I helped interpret their implications for the logo design. I suggested incorporating visual metaphors related to these concepts and emphasized the importance of aligning the color palette and typography with the brand’s dynamic and empowering nature.
Text-Based Logo Refinement
I analyzed two refined text-based logo options, focusing on the impact of color choices (yellow/orange vs. red) and layout (horizontal vs. vertical). I discussed how each option conveyed subtle differences in brand personality and offered guidance on selecting the concept that best aligned with the target audience and overall brand voice.
Goal
Overall Impact
Strengthen the connection between the logo design and Career Uno’s brand identity and values
Ensure the logo’s versatility and effectiveness across various applications
Guide the refinement process, leading to a polished and impactful final design
