Sinchan

Paul

Art

Director

+

Designer

Artist

Thinker

I am Sinchan Paul.

I am a graduate from NIFT. I have 5 years of experience in Brand Design, Motion Graphics, Illustration and Art Direction.  Having worked on 30+ Brand Identities, 800+ Email Campaigns.

 I have helped clients cross 200K+ followers on their Instagram with 40K-100K average reel view count. Assisted clients in relaunching their websites that were followed  by  online growth of up to 300%.  Working with clients that made over $55 million in revenue.

Designing and executing Brand Identities from the ground up, ensuring consistency across all touchpoints. While leading multidisciplinary creative teams, ensuring high-quality deliverables within deadlines through effective collaboration and supervision. Strategizing and executing impactful campaigns that drive engagement and increase brand visibility across platforms.

I have led I have also led a team of designers, photographers, video editors, and developers. I begin my process by developing system designs using Trello, Adobe Suite, Figma and Canva. These systems help both the management as well as designers, editors, and photographers to work independently by following established guidelines and leveraging an extensive library of visual references and ideas. I attempt to utilize AI and generative platforms to streamline workflows, enhance content production, and fuel innovative design solutions.

Helped build the One Design Community alongside Romi Dey, a fellow NIFT alumna and senior UI/UX designer, and other designers. Our vision is to empower designers through awareness of AI, mental health, and free design education. We hosted Kolkata’s first AI exhibition at the Academy of Fine Arts, in collaboration with HIDCO’s Debashish Sen. With insights from Bandhan Bank founder Ratan Kumar Kesh, we educated artists on generative AI’s potential, bridging the gap between traditional art and AI tools to empower creative careers.

For the last 5 years I have also been designing intuitive UI/UX experiences that are user-centered, supporting brand goals and improving overall engagement. I can also help you in creating dynamic motion graphics and video content that captivate audiences and convert viewers into loyal followers.

 

I make dreams

within deadline

Since 2019

Letter of Recommendation

With extensive experience in branding, illustration, UI/UX, and motion design, I have led diverse design teams to solve complex visual challenges across a variety of industries, including food, beverage, alcohol, retail, fitness, technology, SaaS, CRM solutions, digital marketing, and eLearning.