Social Neeti

Spearheaded design initiatives for over 450 clients across three countries, including prominent international brands like West Asia Network DMCC. Belonging to sectors such as fashion, jewelry, food and beverages, and more

Services
Branding & Marketing Design
Client
Social Neeti
Year
2021-23
Website
socialneeti.com
Challenge

Led and mentored a team of 8 designers, fostering a culture of design thinking and vertical problem-solving to drive creativity and innovation. Worked on projects across Branding, Social Media Marketing & UI/UX
Key Challenges

Harnessed the power of data to inform design decisions, ensuring that every element served a strategic purpose.

Harnessed the power of data to inform design decisions, ensuring that every element served a strategic purpose.

Optimized SEO strategies, refined UI/UX, and developed impactful ad campaigns that drove measurable results for clients like Nowpurchase, including substantial increases in website traffic, leads, and sales.

Entrusted with the digital marketing responsibilities of notable brands like lifestyle retailer Tynimo and bakery chain Honey & Dough. This is a testament to their capabilities in social media management, content creation, and driving organic growth.

SMS CAMPAIGN

Approached packaging design with a deep understanding of consumer psychology and market trends. Presented designs on 3D mockups, allowing clients to visualize the final product and make informed decisions.

Conducted thorough research to identify target audiences, analyze competitor offerings, and uncover emerging opportunities.

All New Gallery
Challenge

Rebranded sister firm 'eWards'

Reimagined eWards' brand identity, creating a fresh and cohesive visual language that reflected their values and aspirations. Enhanced their CRM system, streamlining processes and improving user experience, resulting in increased efficiency and customer satisfaction.

Challenge

Mascot Magic

Injected personality and charm into Social Neeti's brand with the creation of Riti, a mascot that captured the company's spirit and fostered a sense of connection with their audience. Reimagined the iconic Jai and Veeru duo from Sholay in a cyberpunk style, demonstrating creative versatility and a willingness to embrace bold ideas.
Challenge

TYPOGRAPHY & MOTION

I conceptualized and executed a series of animated typography pieces that showcased the versatility and expressive potential of type. Through careful selection of fonts, color palettes, and motion techniques, I created captivating visuals that enhanced the meaning and impact of the words. I collaborated with a brand to develop a kinetic logo animation that infused their static identity with movement and energy.