TNV Method

Art Direction

Under my creative direction, TNV Method's social media presence saw impressive growth, reaching over 215K followers. Our Instagram reels consistently achieved 40K-100K views, demonstrating strong engagement and audience retention.

215K

Followers

40-100K

Avg View

UI/UX

Overhaul

Challenge

Designed systems using ChatGPT, Trello and Canva, enabling designers, editors, and photographers to function efficiently without constant supervision.

Teams can follow established guidelines and navigate an exhaustive library of references and ideas to solve visual challenges autonomously.

AI also helped us in generating quality copy and captions without hiring a full time copywriter.

Guiding a team of designers, editors, photographer and videographer to work cohesively, ensuring high-quality deliverables within deadlines.

Under my creative direction, TNV Method’s social media presence saw impressive growth, reaching over 215K followers. Our Instagram reels consistently achieved 40K-100K views, demonstrating strong engagement and audience retention.

This success was driven by a combination of strategic content planning, AI-driven ideation, and creative execution that positioned TNV Method as an accessible, relatable, and visually engaging fitness brand.
Key Challenges

I developed a content strategy tailored to engage our target audience, balancing fitness advice, workouts, and influencer-driven content.

Leveraging AI platforms and generative AI, I significantly improved our content ideation process, enabling us to deliver higher volumes of high-quality content in less time.

 

I worked with the design team to ensure that each piece of content told a clear and cohesive visual story, reinforcing the brand’s values and tone across platforms.

I spearheaded the creation of TNV Method's new logo and brand identity, carefully balancing modern design principles with the vibrant energy of the fitness world.

My approach was to design a logo that would resonate with fitness enthusiasts while being flexible enough to be used across a range of media and merchandise.

The new logo reflects the dynamism of TNV Method, using clean lines and bold typography that communicate strength and vitality.

 The logo was designed with scalability in mind, ensuring it could be effectively used across digital platforms, promotional materials, and physical products. I worked closely with Tanvi Parikh to ensure the design aligned with her vision for the brand, resulting in a symbol that truly embodies their values.
Challenge

Leading the Creative Team

As the Art Director, I was responsible for leading a multidisciplinary creative team of photographers, videographers, video editors, and graphic designers. My leadership approach fostered collaboration and creativity, resulting in a seamless creative process that consistently delivered high-quality content aligned with the brand's goals.

Team Leadership & Collaboration:

  • Creative Systems & Pipelines: I developed creative pipelines and systems to streamline production workflows, ensuring the team could produce high-quality work efficiently.
  • Team Supervision: My role extended beyond creative direction—I actively supervised the team’s progress, offering guidance and feedback to keep our projects on track and aligned with the overall brand vision.
  • Cross-Disciplinary Collaboration: Working closely with different departments allowed me to maintain brand consistency across all touchpoints, from social media to the website and YouTube.
Challenge

Developing the visual aesthetics for TNV Method’s YouTube channel, aligning the platform’s look and feel with the broader brand identity.

Developing the visual aesthetics for TNV Method’s YouTube channel, aligning the platform’s look and feel with the broader brand identity. The goal was to create a seamless visual experience that transitioned effortlessly between YouTube, Instagram, and the forthcoming website.

 

YouTube Goals:

  • Dynamic Visuals: We developed high-energy, visually captivating video content that reflected the TNV Method brand ethos, from workout tutorials to fitness tips.
  • Storytelling in Motion: I ensured that every piece of video content was driven by strong visual storytelling, combining motion graphics and compelling narratives to engage viewers.
SMS CAMPAIGN

Website & UI/UX Design

I collaborated closely with developers to create an intuitive, engaging digital experience for TNV Method's upcoming website and app. The goal was to streamline user journeys while keeping the design fresh and visually aligned with the brand’s fitness-oriented identity.

I focused on creating user flows that catered to TNV Method’s diverse audience, ensuring easy navigation and an intuitive interface. 

From typography to color schemes, I ensured the website’s design was consistent with TNV Method’s overall branding. 

Given the nature of TNV Method’s content, the mobile experience was a priority, ensuring that users could easily access workouts, tips, and products on-the-go.