Kaafi Chill Branding
Conveying a unique blend of intellectual appeal and laid-back vibes. This duality is central to the brand's identity and informs all visual and messaging choices. Customers responded really well to the message.
Services
Client
Year
Website
Online Growth
App Downloads
revenue in 2023
Challenge
Design concept revolves around the interplay of "Kaafi" (meaning "enough" in Hindi) and "Chill," reflecting both the energizing qualities of their cold-brewed coffee and the sense of calm it inspires.
Kaafi Chill, a trailblazing Indian coffee startup, sought a brand identity that embodied their innovative approach to coffee brewing and their commitment to community empowerment. The design concept revolves around the interplay of “Kaafi” (meaning “enough” in Hindi) and “Chill,” reflecting both the energizing qualities of their cold-brewed coffee and the sense of calm it inspires.
This duality is visually expressed through contrasting typography, dynamic shapes, and a color palette that evokes both warmth and refreshment.
Key Challenges
Kaafi Chill's emphasis on community and sustainability resonated deeply, inspiring the use of earthy tones and organic shapes.
The design journey was a collaborative process, marked by open communication and a shared vision. Kaafi Chill’s emphasis on community and sustainability resonated deeply, inspiring the use of earthy tones and organic shapes.
We explored various iterations, refining the typography and visual elements until we achieved a balance that captured the brand’s essence. Client feedback was invaluable, ensuring the final design aligned perfectly with their target audience and brand personality.
SMS CAMPAIGN
We explored various iterations, refining the typography and visual elements until we achieved a balance that captured the brand's essence.
The design journey was a collaborative process, marked by open communication and a shared vision. Kaafi Chill’s emphasis on community and sustainability resonated deeply, inspiring the use of earthy tones and organic shapes.
We explored various iterations, refining the typography and visual elements until we achieved a balance that captured the brand’s essence. Client feedback was invaluable, ensuring the final design aligned perfectly with their target audience and brand personality.
Challenge
Kaafi Chill appeals to a new generation of coffee drinkers – health-conscious individuals who value quality, sustainability, and social responsibility.
Kaafi Chill appeals to a new generation of coffee drinkers – health-conscious individuals who value quality, sustainability, and social responsibility. The brand personality is friendly, approachable, and energetic, with a touch of laid-back coolness.
The brand personality is friendly, approachable, and energetic, with a touch of laid-back coolness.
Crafted the taglines line
“NERDY BUT CHILL”
and the engaging question
“WHAT IS YOUR काफी?”
to invite audience participation and create a sense of personal connection to the brand.
“WHAT IS YOUR काफी?”